Digital Art Hold
What is it?
The Digital Art Hold is a regionally based online platform and repository for archiving and exhibiting innately digital art.
Starting in Dallas, the Digital Art Hold project seeks to store and exhibit all artist provided innately digital art for public viewing using a new model of Views-for-Views and Pay-for-Views.
Opening the art world. Expanding viewership access to digital art. Archiving art for future generations.
Role: Founder, Director
Status: In development
The Idea.
The Digital Art Hold model is built upon the belief that art should be made viewable in as open a way as is possible and that artists should be rewarded in appropriate measure for their work. The platform is pre-curated, with the goal of giving art viewers as much choice and access as possible when setting out to view digital art.
How it works.
The Digital Art Hold follows a pay-to-view model. Artists earn credits when their work is viewed by others and can in turn use these credits to view other work. Anyone, whether or not a publishing artist, can buy credits directly from the Digital Art Hold to view work.
As the publishers of their own work, artists decide whether their work is free for viewing or comes at a cost. Artists also set the cost for viewing each of their works.
Why It Matters.
According to the latest market reports, online art sales are steadily increasing, while sales are still dominated by work made in traditional media, such as paintings or sculptures. The NFT market boomed and is busting, perhaps as it hinges on old market models translated onto novel technology (i.e., exclusivism and ownership hosted on a block chain). Yet, digital art has made major waves culturally and in the art industry over many decades, though it still lacks a platform or market suitable for its medium.
While other creative industries like music and cinema have cultivated high-access platforms and subscription based services, the art industry has hung on to a model in which a work’s value is determined by its price of sale, which is a model based on ownership. Simply explained, we believe that the value of a work is better judged by how many people pay to view the work (as in a cinema model), rather than how much one person is willing to pay for the work (a traditional art market model).
Plus, the work becomes more accessible to more people at all times, which is pretty useful. Everyone deserves the chance to learn from what digital art has to offer.
